The Madrid Audiovisual Cluster (MAC), an influential economic interest group representing nearly 100 companies rooted in the Spanish capital\u2019s vibrant media scene, has announced a comprehensive two-day networking and peer-learning program for this year\u2019s Iberseries & Platino Industria. The industry event, which serves as a premier meeting point for the Ibero-American audiovisual sector, is scheduled to take place in Madrid from September 29 through October 2.<\/p>\n
While artificial intelligence remains the central theme of this year\u2019s industry discourse, the MAC program aims to transcend the surface-level hype surrounding the technology. Instead, it will provide a deep dive into practical applications through a series of eight industry case studies that illustrate how innovation is being woven into the entire audiovisual value chain. By focusing on tangible results, the cluster hopes to provide a clearer roadmap for how production companies, post-production houses, and creative agencies can navigate the rapidly shifting technological landscape.<\/p>\n
Teresa Azcona, managing director of the Madrid Audiovisual Cluster, emphasized that while AI is a common thread running through the selected projects, the program intentionally adopts a much broader perspective. \u201cWhile AI is a common thread running through the projects, the session takes a broader view of innovation, covering new business models, emerging technologies and evolving production and creative workflows,\u201d Azcona stated. She further highlighted the collaborative spirit of the initiative, noting, \u201cTogether, they show how innovation is transforming the industry and opening up new opportunities across the value chain.\u201d<\/p>\n
The emphasis on technology is balanced by a strong commitment to the core principles of storytelling. Samuel Castro, co-director of Iberseries & Platino Industria, echoed this sentiment, underscoring the industry\u2019s responsibility to maintain human oversight in an increasingly automated world. \u201cThe ability to create stories should always be based on a fully human, author-driven concept and development,\u201d Castro remarked. \u201cAI should be used as a tool, not as an end in itself.\u201d<\/p>\n
Under the banner of \u201cInnovation \u2013 Case Studies in the Audiovisual Industry: New Business Models, AI and Emerging Technologies,\u201d the workshop is slated for September 29, running from 12:00 noon to 2:00 p.m. Each of the eight case studies will be granted approximately 12 minutes, allowing for concise, high-impact presentations that prioritize the \u201chow-to\u201d of industry-wide transformation.<\/p>\n
The program continues on September 30 with a high-level conversation between veteran producer Rosa Bosch and Tanja Meissner, the Director of Berlinale Pro. This dialogue is expected to offer a global perspective on the industry, as Meissner oversees several of the world\u2019s most significant film market platforms, including the European Film Market, the Co-Production Market, Berlinale Talents, and the World Cinema Fund.<\/p>\n
The eight case studies selected by the Madrid Audiovisual Cluster reflect the diverse ways in which technology is currently being applied to solve long-standing production hurdles. <\/p>\n
The first presentation features PLIA, an AI-powered production platform designed to unify the disparate threads of film management. Jose Velasco, CEO of PLIA, will detail how the company applied its integrated solution to the feature film Playback<\/em>. By centralizing script breakdowns, pre-production planning, and production tracking within a single digital ecosystem, the platform aims to eliminate the information silos that often plague complex productions, streamlining everything from location photography to budgetary oversight.<\/p>\n Telef\u00f3nica Broadcast Services, now operating as TBS (Tech Brand Stories), will offer a technical exploration of the shift from physical studios to virtual production environments. As the creative production arm of the Telef\u00f3nica Group, TBS manages an immense output of live sports, entertainment, and non-fiction content. Graphics Supervisor Alberto Gonzalo and Technical Coordinator Luis Miguel Boedo will demonstrate how the convergence of augmented reality, motion graphics, and AI is enabling new levels of flexibility in modern production studios.<\/p>\n Localization, a critical component of global distribution, is the focus for Go Global. Founder and CEO Paula Ferrari will lead a session on \u201cHybrid Dubbing,\u201d investigating how AI can be integrated into the traditional localization workflow. The company seeks to demonstrate how a blend of machine-driven efficiency and human expertise can help production companies and streaming platforms reach international audiences more effectively without compromising the nuance of the original work.<\/p>\n The technical evolution of post-production will be addressed by Xpost Studios, a division of the Secuoya Content Group based at Madrid Content City. Post-production manager Marcos Requena will discuss how the facility is leveraging new technologies to accelerate VFX and post-production workflows. By re-engineering how content is processed and delivered, Xpost Studios is showcasing how the post-production pipeline is adapting to the demands of modern high-volume content delivery.<\/p>\n On the creative side, Story Pitcher is tackling the age-old problem of connecting talent with opportunity. CEO Frank Belyeu will present the company\u2019s digital platform, which uses AI-powered matching alongside legal-protection tools to bridge the gap between screenwriters, directors, and the major production companies and platforms that hold the keys to distribution. <\/p>\n Strategy and business development will also be front and center, with creative strategist and talent manager Mercedes Santalla presenting a session on the commercialization of tech-led creative projects. Santalla\u2019s presentation will focus on the strategic intersection of technology and creative practice, offering insight into how talent can successfully navigate the journey from initial development to market entry in an increasingly complex industry environment.<\/p>\n The logistical challenges of filming are the focus for Scoutters, a platform developed by Scout & Film. Founders Rub\u00e9n Souto and Jose D\u00edaz will explain how their digital tool is disrupting the traditional, manual process of location scouting. By providing a centralized, data-driven platform for scouts, agencies, and film commissions to manage and source filming locations, they are modernizing a process that has historically been limited by geography and personal network.<\/p>\n Finally, the program will feature a look at the future of digital animation with the HaMo system from Paramotion Films. Developed through the Next Lab Generation R&D initiative, HaMo is a real-time motion-capture system that utilizes inertial sensors and Unreal Engine to translate human movement into 3D animation instantly. CEO Jose Luis Farias and CTO Alfonso Fulgencio will demonstrate how this \u201cdigital puppetry\u201d allows virtual characters to interact in real time, a breakthrough with significant implications for live events, social media, and studio-based animation.<\/p>\n By showcasing these diverse applications\u2014from real-time animation and automated location scouting to AI-driven script management\u2014the Madrid Audiovisual Cluster is providing a clear indication of where the industry is heading. As Iberseries & Platino Industria approaches, the focus remains firmly on how these tools, when placed in the hands of creative professionals, can serve the ultimate goal of the industry: the creation of compelling, human-centered stories for a global audience.<\/p>\n","protected":false},"excerpt":{"rendered":" The Madrid Audiovisual Cluster (MAC), an influential economic interest group representing nearly 100 companies rooted in the Spanish capital\u2019s vibrant media scene, has announced a comprehensive two-day networking and peer-learning program for this year\u2019s Iberseries & Platino Industria. The industry event, which serves as a premier meeting point for the Ibero-American audiovisual sector, is scheduled […]<\/p>\n","protected":false},"author":1,"featured_media":1751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[512],"tags":[1364,3266,514,513,3268,3270,1387,18,2512,515,3269,3267],"class_list":["post-1752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment-and-culture","tag-audiovisual","tag-cluster","tag-culture","tag-entertainment","tag-iberseries","tag-industria","tag-industry","tag-innovation","tag-madrid","tag-movies","tag-platino","tag-spotlight"],"_links":{"self":[{"href":"https:\/\/xesi.net\/index.php?rest_route=\/wp\/v2\/posts\/1752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xesi.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xesi.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xesi.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xesi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1752"}],"version-history":[{"count":0,"href":"https:\/\/xesi.net\/index.php?rest_route=\/wp\/v2\/posts\/1752\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xesi.net\/index.php?rest_route=\/wp\/v2\/media\/1751"}],"wp:attachment":[{"href":"https:\/\/xesi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xesi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xesi.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}