{"id":2325,"date":"2026-10-05T22:30:25","date_gmt":"2026-10-05T22:30:25","guid":{"rendered":"https:\/\/xesi.net\/?p=2325"},"modified":"2026-10-05T22:30:25","modified_gmt":"2026-10-05T22:30:25","slug":"prime-video-unveils-first-look-at-bloodaxe-from-vikings-creator-michael-hirst","status":"publish","type":"post","link":"https:\/\/xesi.net\/?p=2325","title":{"rendered":"Prime Video Unveils First Look at \u2018Bloodaxe\u2019 from \u2018Vikings\u2019 Creator Michael Hirst"},"content":{"rendered":"<p>Prime Video has officially pulled back the curtain on its highly anticipated upcoming series, <em>Bloodaxe<\/em>, providing audiences with their first glimpse of the visceral world being crafted by the legendary creative team behind the global hit <em>Vikings<\/em>. Spearheaded by creator Michael Hirst\u2014whose name has become synonymous with epic Norse storytelling\u2014and his collaborator Horatio Hirst, the series promises to dive deep into the tumultuous history of one of the Viking Age\u2019s most polarizing figures.<\/p>\n<p>The series, which is set to span eight episodes in its inaugural season, centers on the rise of Erik Bloodaxe. Known in historical accounts as a formidable and ruthless warrior, the titular character is brought to life by Xavier Molyneux, best known for his work on <em>Neighbors<\/em>. The narrative follows Erik\u2019s ascent to power and his complex, high-stakes partnership with his wife, Gunnhild, known as the &quot;Mother of Kings.&quot; Portrayed by <em>Bridgerton<\/em> star Jessica Madsen, Gunnhild is positioned as a powerful force in her own right, with their combined ambition serving as the catalyst for the political and martial conflicts that define the show.<\/p>\n<p>As the couple maneuvers for control of the Norse throne, the series depicts a land fractured by internal rivalries, shifting loyalties, and the constant threat of betrayal. Prime Video\u2019s initial imagery captures the atmospheric intensity of the production, showcasing the rugged, unforgiving environments and the period-authentic aesthetic that fans of the Hirst brand have come to expect. War and chaos are set to be central themes, as the protagonists navigate a landscape occupied by competing kings and desperate factions, all fighting for supremacy in a world where survival is never guaranteed.<\/p>\n<h3>A Stellar Ensemble Cast<\/h3>\n<p>The production has assembled a robust international cast to populate the world of <em>Bloodaxe<\/em>. Beyond the central duo of Molyneux and Madsen, the series features a diverse array of talent, including Karlis Arnolds Avots (<em>Kill Jackie<\/em>), Levi Miller (<em>Kraven the Hunter<\/em>), and Rod Hallett (<em>Suspect: The Shooting of Jean Charles De Menezes<\/em>). The supporting cast is rounded out by Alina Tomnikov (<em>Donna<\/em>), Sisse Marie (<em>Rebel Moon<\/em>), Rune Temte (<em>Eddie the Eagle<\/em>), and the veteran actor Jesper Christensen, whose credits include <em>Spectre<\/em>.<\/p>\n<figure class=\"article-inline-figure\"><img decoding=\"async\" src=\"https:\/\/variety.com\/wp-content\/uploads\/2026\/10\/BLDX_S1_UT_250806_WALBER_00342R_CropC_f_3000.jpg?w=1024\" alt=\"Prime Video Debuts First Look at \u2018Bloodaxe\u2019 Series From \u2018Vikings\u2019 Creator (TV News Roundup)\" class=\"article-inline-img\" loading=\"lazy\" \/><\/figure>\n<p>The creative vision for the show is firmly anchored by the Hirsts, with Michael and Horatio Hirst serving as showrunners, writers, and executive producers. Their collaborative approach aims to blend the historical drama sensibilities that made <em>Vikings<\/em> a genre-defining series with fresh, modern narrative pacing. The production is bolstered by an experienced team of executive producers, including Morgan O\u2019Sullivan, who oversees the project under his O\u2019Sullivan Productions banner, and Steve Stark of Toluca Pictures. Arturo Interian, John Weber, and Sheila Hockin also serve as executive producers, ensuring the series maintains a high production value throughout its ambitious eight-episode run.<\/p>\n<p>While the series does not yet have an official premiere date, expectations are high for a 2027 debut on Prime Video. In a show of significant confidence in the project\u2019s quality and potential for longevity, the streaming platform has already greenlit a second season. Production for this sophomore outing is currently underway in Ireland, where the team is leveraging the country\u2019s vast production resources to build upon the foundation laid during the filming of the first season.<\/p>\n<h3>Expanding the Genre: &#8216;The Institute&#8217; Returns to MGM+<\/h3>\n<p>In broader industry developments within the television landscape, MGM+ has signaled its own upcoming major release, confirming the return of its hit thriller-horror series <em>The Institute<\/em>. As fans of genre storytelling await the arrival of <em>Bloodaxe<\/em>, they have been provided with a first look at the second season of this adaptation, which is based on the best-selling novel by Stephen King.<\/p>\n<p><em>The Institute<\/em> is scheduled to make its return on November 8, with the network opting for a weekly release strategy that will see new episodes air on Sundays through December 20. The series continues the story of a group of children\u2014most notably Luke Ellis, played by Joe Freeman\u2014who possess rare psychic abilities. Following their harrowing escape from the shadowy organization that sought to exploit their powers, the stakes are elevated as the group faces the daunting task of dismantling the facility entirely.<\/p>\n<figure class=\"article-inline-figure\"><img decoding=\"async\" src=\"https:\/\/variety.com\/wp-content\/uploads\/2026\/10\/BLDX_S1_UT_250923_WALBER_00164RC_f_3000.jpg?w=1024\" alt=\"Prime Video Debuts First Look at \u2018Bloodaxe\u2019 Series From \u2018Vikings\u2019 Creator (TV News Roundup)\" class=\"article-inline-img\" loading=\"lazy\" \/><\/figure>\n<p>The narrative arc for the second season promises to be particularly intense, as the protagonists find themselves in the precarious position of considering a return to the very place from which they fled. The complexity of the story is further heightened by the introduction of new power dynamics, including the role of tech billionaire Nolan Reeves, portrayed by Alfie Allen. Reeves has been brought in to oversee the rebuilding of the facility, suggesting a technological or corporate escalation in the conflict. Meanwhile, the character of Sigsby, played by Mary Louise Parker, faces a desperate struggle to regain her footing and re-enter the fold after being cast out as a fugitive.<\/p>\n<p>The ensemble cast of <em>The Institute<\/em> continues to be a highlight, featuring performances by Ben Barnes as Tim Jamieson, alongside Simone Miller as Kalisha, Fionn Laird as Nicky, Arlen So as George, Robert Joy as Dr. Hendricks, and Hannah Galway as Wendy. The creative team behind the series remains consistent, with Jack Bender directing the new season based on a screenplay by Benjamin Cavell. The project is executive produced by an impressive list of industry veterans, including Stephen King himself, alongside Jack Bender, Benjamin Cavell, Gary Barber, Sam Sheridan, Ed Redlich, and Michael Mahoney.<\/p>\n<p>The trailer for the new season of <em>The Institute<\/em> highlights the tension inherent in the story, showcasing the psychological and supernatural battles that characterize the struggle between the gifted youth and their captors. With the release of this footage and the continued updates from the <em>Bloodaxe<\/em> production in Ireland, the coming months represent a busy period for fans of high-concept, serialized drama. As Prime Video prepares to expand its roster of prestige historical epics and MGM+ doubles down on its adaptation of modern literary horror, the television landscape continues to offer a diverse array of narratives for viewers to anticipate. Whether through the harsh, cold landscapes of a Norse saga or the claustrophobic corridors of a psychic laboratory, both series underscore a sustained investment in character-driven stories that promise to keep audiences engaged well into the future.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prime Video has officially pulled back the curtain on its highly anticipated upcoming series, Bloodaxe, providing audiences with their first glimpse of the visceral world being crafted by the legendary creative team behind the global hit Vikings. Spearheaded by creator Michael Hirst\u2014whose name has become synonymous with epic Norse storytelling\u2014and his collaborator Horatio Hirst, the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[512],"tags":[4248,1248,514,513,277,4250,1974,737,515,2492,1079,331,4249],"class_list":["post-2325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment-and-culture","tag-bloodaxe","tag-creator","tag-culture","tag-entertainment","tag-first","tag-hirst","tag-look","tag-michael","tag-movies","tag-prime","tag-unveils","tag-video","tag-vikings"],"_links":{"self":[{"href":"https:\/\/xesi.net\/index.php?rest_route=\/wp\/v2\/posts\/2325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xesi.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xesi.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xesi.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xesi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2325"}],"version-history":[{"count":0,"href":"https:\/\/xesi.net\/index.php?rest_route=\/wp\/v2\/posts\/2325\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xesi.net\/index.php?rest_route=\/wp\/v2\/media\/2324"}],"wp:attachment":[{"href":"https:\/\/xesi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xesi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xesi.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}